DFDS branding through the years
DFDS is an abbreviation of the company's original name: Det Forenede Dampskibs- Selskab (The United Steamship Company). In 1971 the company's legal name was changed to DFDS.
Today the funnels on passenger ships are white with the white cross on a blue circle background and three stripes in three shades of blue. Freight ships have DFDS blue funnels with the white cross encircled by a white line.
Since the start in 1866 the logo of DFDS has been a white cross on a blue background in various designs used in connection with the company name.
The present logo was designed and introduced in 1993.
In 1971, with the opening of passenger service in the Mediterranean, DFDS introduced a white hull with a blue stripe running from fore to aft on all passenger ships. A new marketing name, DFDS Seaways, appeared on the side.