Hull colour 

In earlier times steamships had black hulls with red lead at the bottom. Mixing the two colors gave a brown which was used for the superstructure. DFDS also used these colors.

In 1896 a gray hull color was introduced for passenger and agricultural export ships on the North Sea, and the superstructure was subsequently painted white. The name of the ship appeared fore and aft with small letters and amidships with large letters that could be seen at a distance.

In 1948 the gray color was introduced on the Mediterranean freight ships.

In 1971, with the opening of passenger service in the Mediterranean, DFDS introduced a white hull with a blue stripe running from fore to aft on all passenger ships. A new marketing name, DFDS Seaways, appeared on the side.

This scheme was changed in 1988 to a new name, Scandinavian Seaways, and back again in 1999 to DFDS Seaways. For some years DFDS Seaways was also painted on.

In 2010 DFDS introduced a blue hull on all ships. The marketing name, DFDS SEAWAYS, appeared on the side.